2010 Winter Olympic Games Press Release

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Canada to provide the best sleep for athletes at the 2010 Winter Games

May 28, 2008

VANCOUVER (May 28, 2008) - When settling in for an important night's rest at the 2010 Winter Games, athletes and officials will enjoy the comfort and quality of a Sleep Country Canada bed.

The Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC) today announced that Sleep Country Canada has been named as the Official Supplier of bed frames, box springs and mattresses for the 2010 Winter Games. The sponsorship provides VANOC with the delivery and assembly of 5,800 twin sleep sets for athletes and officials who will be housed in the Olympic and Paralympic Village Vancouver and the Olympic and Paralympic Village Whistler.

As a post-Games legacy, beds will be provided to families in need and charitable organizations across Canada, through Sleep Country Canada's Donated Bed Program.

'Sleep Country Canada understands the benefits that a good night's sleep have on optimal performance, and we are extremely proud that VANOC approached us to supply the beds for the Villages,' said Christine Magee, President, Sleep Country Canada. 'Our quality Serta sleep sets will provide both the necessary support and comfort to Olympic and Paralympic athletes and officials. Sleep Country Canada's support will extend beyond the Games when the sleep sets are distributed to families in need all across the country after 2010.'

'One of the most important conditions for any athlete's successful performance is restful sleep,' said John Furlong, VANOC Chief Executive Officer. 'We are delighted to have Sleep Country Canada on the Vancouver 2010 team so that we can be the best possible hosts for world class athletes in 2010. Through the Donated Bed Program, our partnership with Sleep Country Canada also helps us meet our goal of ensuring lasting legacies of the Games.'

As part of the agreement, Sleep Country Canada receives exclusive Official Supplier sponsorship rights in the bed frame, box springs and mattresses product category for the 2010 Winter Games, as well as for the Canadian Olympic team for the Beijing 2008, Vancouver 2010 and London 2012 Games.

About Sleep Country Canada

Sleep Country Canada Income Fund is the largest retailer of mattresses in Canada with 133 corporate owned stores in nine regional markets under the Sleep Country banner, and 25 stores in Quebec under the Dormez-Vous banner. The fund also owns Sleep America, a large mattress retailer in Arizona with 42 stores. Sleep Country was again recognized as one of Canada's 50 Best Employers in 2008.

About VANOC

VANOC is responsible for the planning, organizing, financing and staging of the XXI Olympic Winter Games and the X Paralympic Winter Games in 2010. The 2010 Olympic Winter Games will be staged in Vancouver and Whistler from February 12 to 28, 2010. Vancouver and Whistler will host the 2010 Paralympic Winter Games from March 12 to 21, 2010.

VANOC's marketing program is focused on securing mutually rewarding partnerships with shared values to generate sufficient revenue to host successful Winter Games in 2010 and to leave a financial legacy for sport. VANOC's Worldwide TOP Partners include Coca-Cola, Atos Origin, GE, McDonald's, Omega, Panasonic, Samsung and Visa. VANOC's National Partners are Bell Canada, Hbc, RBC Financial Group, GM Canada, Petro-Canada and RONA.

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